7 Ways to Increase Your Likeability

I recently had a university graduate going for an interview with a large bank and the interview was over Skype. Even though he was in my office, we ... read more

The Underestimated Power of Content Curation for Personal Branding

When I was little I remember trying to talk my dad into things I wanted like new shoes or a new cassette (yes I'm showing my age!) but I didn't alw ... read more

Why Be Your Industry Influencer? Business Growth Leveraging Your Personal Brand

- Steve Tobak We are in a golden age of solopreneurs: independent, innovative experts who are turning the traditiona ... read more

How to Attract New Clients and Increase Sales From Your Personal Brand Through Speaking

- James Humes Public speaking is a golden ticket to creating awareness and generating leads. It's where you can trul ... read more

Leading Female Experts and Personal Brand: Who Do You Influence?

Last week Time Magazine shared some of the world' best known Personal Brands: the profiles of the world's 100 Most Influential People. Jeff Bezos g ... read more

Brand Names Need Upgrading Every Decade Or So - Case Study

Rebranding is important for the modern corporation, but it's a risky venture indeed. If you do it wrong, you will lose brand loyalty, and make cons ... read more

10 Most Valuable Brands in the Middle East

Emirates has been the most important brand in the Middle East as far back as Brand Finance started its positioning in 2010 and the Dubai-based airc ... read more

Solutions to Private Label Your Products

Private label rights products (PLR products) are popularly known as the products that are owned by you though not created by you. Purchasing PL rig ... read more

Building Your Powerful Personal Brand on Social Media

As a CIO, you need to have a powerful personal brand if you want to stand out from your peers and colleagues. This has technically always been the ... read more

3 Ways a Strong Personal Brand Propels Your Career Success

Today, I woke up to a news article about Suave - Unilver's off the shelf shampoo brand. Unilever put Suave into new, premium-looking slick packagin ... read more

Brands, Lifestyles, and Complications for Consumers

In an advertising age of quick-witted humor, flashy visuals, and memorable mascots, companies must constantly compete with one another over more th ... read more

How to Deal With a Brand Identity Crisis

Branding is no less than the soul of a business and this is the reason why almost all the companies spend a fortune on making the brand image of th ... read more

39 Reasons Why I Left The Corporate World & Became A Personal Brand

1. I realized early on that I didn't fit into the corporate world. 2. I didn't like the corporate world and all its 'fakeness' or its desire ... read more

How To Copyright a Logo Design

Copyright protects somebody's original work which is in fixed form, but it does not protect colors, typeface, and other similar attributes of the l ... read more

The Importance of a Brand Audit to Keep Your Business

Brands just like any other things in the world come and go. Brands like humans have their own lifespan. Some may last for months and some fade away ... read more