Why Benchmarking Board Practices Is Necessary For Effective Corporate Governance

According to J. Delayne Stroud of issixsigma com, "benchmarking is a way of discovering what is the best performance being achieved". How does that ... read more

Is Your Corporate Reputation Campaign Effective?

Creating a corporate reputation campaign is important for every company in this digital age. Since it is so fragile, a business must take steps tow ... read more

How To Create An Effective Campaign Strategy

A campaign strategy is used by different industries with the aim of achieving a social, political or commercial goal. In the case of politics and g ... read more

3 Practices Adopted by the Best Public Relations Practitioners

The public relations field doesn't have a great track record. The general public thinks the industry is full of clever devils, with one motive--to ... read more

Press Kit Recipe

Public Relations experts say that creating a good press kit is as essential as creating a good website. Both items reflect your brand and are impor ... read more

3 Skills You Need To Master to Effectively Manage Corporate Reputations

Corporate reputation is the collective assessment of the corporation's actions and its ability to deliver improving business results to multiple st ... read more

Stepping Stones to Success - How Influencers Can Help Your Firm

In the past decade, reputation management has changed drastically. From a time when PR professionals used to converse directly with the media to bu ... read more

Top Secrets of Successful PR Professionals

PR professionals are individuals who work constantly to get free positive publicity for their clients. What originally was done simply by sending p ... read more

Manage Your Online Reputation in 4 Steps

Your professional website, social media posts, review sites, and news articles all combine together to create an image for your business. This is y ... read more

How to Choose the Right Communication Services Provider for You

Today it's often the communications budget that's the first to be slashed when company leaders are looking for ways to reduce costs. Communication ... read more

As a PR Professional, Is It Really Necessary for Me to Obtain a Master's Degree?

Most PR pros would rather take that first full-time job offer over going back to school for another couple of years. School just isn't an enjoyable ... read more

Top 12 Tips on Writing a Press Release

A press release is the standard way to alert the media, and increasingly, the online public, about what you are doing or selling.< ... read more

Physicians Stepping Into The PR Spotlight

During my years as an entertainment publicist, I was accustomed to clients craving the spotlight. In an industry where a successful career depends ... read more

Public Relations in Asia

Over the past 20 years, the continent of Asia has achieved more than its fair share of economic success and any business, international or regional ... read more

This Little Biz of Mine, I'm Gonna Let It Shine!

I was thinking about a song my children sang at church when they were younger - it's called This Little Light of Mine. In the first verse ... read more