Whether you belong to a league of marketing giants or if you are just a mere startup - The need to widespread your brand's core value is the decisive factor. Companies allocate high budgets for the sake of brand management, which may vary from industry to industry. However, brand marketing is one such area where businesses never forget to leave an impression.
The digital era is loaded with quick changing metrics and as businesses, it is important to increase brand awareness within the market and most importantly, within the customers.
What can be the most result oriented practice for increasing brand awareness?
The answer is: Only a channel that is available to all, has a high open rate and possesses a global reach.
MASS TEXTING via SMS - is the best answer here.
WHY MASS TEXT MESSAGING?
The name itself suggests that mass text messaging is meant for the masses. And nothing can uplift your brand presence more than the channel of mass texting. The battle between various marketing channels is nothing new for the potential marketers. All businesses are aware of the fact that Bulk SMS for businesses not only provides them with cheaper rates, but they also know that no other channel can ever come closer to bulk texting.
BRAND AWARENESS - But WHY?
A brand really turns into a brand when it has all the sufficient ingredients to speak the company's values.
Brands who do not implement the strategy of Bulk texting tend to get isolated. They cannot compete with their existing market rivals. That means leaving Bulk texting can seriously be a grave mistake for all brands.
IS THERE AN ALTERNATIVE?
Despite all current statistics and recent studies, people often ask about better alternatives.
But in reality, there is no alternative of something that is in itself the 'best'.
Here, we are talking about "Mass Texting". A brand can opt for a number of SMS gateway providers, but bulk SMS service remains the same across the board.
MASS TEXT - What's Required?
Remember that since your brand needs to connect with a large number of customers or users, then it is important to note down that long codes are of no use for you. Mass texting can messaging only be done through using short codes.
Short code text messaging is basically an another term for text messaging. While using a short code, firstly you need to set up a keyword to your campaign. Give your campaign a 'keyword' and then move forward to setting up your campaign to send bulk text messages.
Sending text messaging via short codes is an automated process. Once you are done with the keyword and campaign formation, you are ready to employ mass text messaging for brand awareness.
THINGS TO AVOID DURING MASS TEXTING MESSAGING
During mass text messaging, brands should be very careful because spamming is strictly prohibited. Also, there are global regulators that require compliance to their set of rules. Any violation or misuse can result against your will. Always make sure to practice sure communication no matter which channel you are using.
After throwing light on the basic concept of mass texting messaging, it's time for some handy tips you need to know:
8 TIPS TO INCREASE YOUR BRAND AWARENESS
Say more in less:
In the current fast forward world, no one really cares how long you write or speak. People don't have time to listen or read lengthy piece. Just remain concise and short with your words.
Drifting away from what you really are can be a negative thing. Make sure to hold firm grounds to your brand's identity. Always be genuine as a company.
There is no shortcut to success:
We all dream of quick success. However, effective results need time to show up. Patience is the key for all brands to increase their brand presence. Make people aware of your vision - even if takes time.
All customers are equal:
Never treat anyone of your customer as a non-potential customer. You never know if a customer who is not an attraction today might be your biggest buyer later on.
SMS is the winning mantra:
Speaking of SMS, we mean mass text messaging. If your brand is seeking to outplay all competitors, so only mass texting is the all-in-one solution.
Integration with an SMS API:
Brands who have their own CRM can get the real time benefit of integrating their CRM modules or systems with an SMS API. Integration will enable you to expand your reach and increase your brand reputation.
Automation is the future:
The future lies in the technology of automation. Most of the brands have already abandoned using manual strategies. Your brand needs to move accordingly and embrace automated marketing practices such as bulk SMS or mass text messaging.
Start rolling now
Much has been said already: it's time to step up and start employing mass text messaging for brand awareness.
Without further ado, integrate your system or go to an SMS gateway provider and help your brand to increase its presence and spread awareness within the customers.