The Key To Successful Product Development And Support

267 votes

Developing a new software product/application or adding a new feature to the existing one could be overwhelming. The development team requires evaluating their initiatives shrewdly to make product development a successful task. From complex working environments to technical difficulties, and support services, many factors influence a software product design. But, with paying attention to the details, the team can propel development and support process higher.

Market Orientation

With market orientation, we mean identifying and meeting customer's expectations and requirements. A product development team should focus on conducting comprehensive user research and market research to gain insights into customer's desires. By outlining their preferences and seeing what features they exactly want in a product, the development team could deliver high-quality user experiences.

Development Strategies

Having a strategized plan of action for developing a new product is something which you can't overlook. Creating a new product requires dividing the tasks between product designing, management, and development teams. Allow the design team to provide some input into the planned strategies and conduct user research to ensure that it is fulfilling user's needs. Though product management team will have to move in a strategic direction, designers can negotiate and guide developers to ensure superior products.

Technology Executed

It is critical to ensure that the technology you are implementing for creating the product is suitable for the market. Design teams should choose technology by keeping an end-user in mind. Sometimes, for instance, a product due to expensive software/hardware requirements could become inaccessible to consumers whilst staying accessible to the corporate markets.

Product's Functionality

Let's get this fact very clear- a software has its own limitations in terms of functionalities. You can't add every single feature that you think could enhance a software's functionality. Sometimes while adding lots of complex features, you may end up having a complex software with multiple defects. In contrast, probably some of your clients might have asked for adding multiple features, but this should not affect the main objective of making a software work exactly as required. Outline a strategy and begin with improving software functionality, maybe through fixing core functions or debugging a new feature as users find functionality more important than a newly added feature.

Feature's Usability

If the main goal of your business is to develop a superior software, the best thing you can do is to analyze its feature's usability. Check the usage of the added features and if they can be removed without affecting software's functionality. As a matter of fact, the more you will keep a product simpler, the faster applications will run. Plus, it will make the software development smoother. Additionally, focus on adding valuable features instead of increasing their numbers as a customer makes the buying decision only by analyzing a software's quality, not the extra features which are of no use.

Coding/Programming

If the product is already working fine with an ordinary programing language, that's completely fine. Don't re-code it just to make it purely web-based. Set priorities by diving into customer database and prepare a requirement list prior to changing the user interface. Certainly, making some security and software changes are mandatory so that the product could run efficiently on different operating systems.

Development Speed

Unless the development team is able to bring products faster in the market, the company can't stay ahead of their competitors. Suppose, you are taking 4-5 years to develop a product, but it takes 1-2 years for your competitors for the same product, your product more likely will fall in spite of having great designs.

Learn to balance your product design and development speed whilst ensuring great user experience.

Software Migrations and Upgrades

Balancing between software migration and troubleshooting, sometimes cause several issues which later causes bigger problems, and put everyone at risk until it gets resolved. The best way to avoid this is to make minimal changes during a software migration or new release. Simply, avoid doing simultaneous migrations or subsequent migrations while shifting existing database to newer applications. Also, ensure the availability of application developer to software upgrade and problems occurred during the migration.

Final words

Aforementioned factors are critical for ensuring a successful product development and support. Always ensure that the product designing, management, and development teams are working in coordination. Though the design team can influence some of the factors majorly, outlining customer's requirements play a critical role in ensuring project success.