Back in the day, the only way that websites were reached was from a desktop computer. Then, everything started moving to laptops because they were transportable. Now, just about everyone has a mobile phone with web surfing functionality.
Websites that are not responsive are starting to be ignored by Google. And, with more than half of all online business searches beginning on mobile devices like smartphones or tablets, if your website isn't responsive, it will be one of the main reasons for the decrease in direct traffic.
What Is A Responsive Website?
A website with a responsive design code means each webpage automatically adapts to the medium you are using to view it. Irrespective of whether it's tablet, large smartphone, small smartphone, laptop or a stationary desktop computer, each person will see the page in an enhanced style for their device.
Higher Conversion Rates
Somebody who takes a look at a product on your website to compare and contrast it with a price with something they see in a store wants a quick response. A responsive website makes it possible for them to click a few buttons and order the product you offer instead of paying more in the store.
Improved User Experience
Responsive design tells a customer that you are catering to their needs. For somebody who works by using their mobile device the majority time, this is huge. They can make dinner bookings, set up a service consultation, book a hotel room and buy a product, all from their mobile phone making use of websites that have integrated responsive design. When users feel appreciated and have a good experience, they return.
Less Work For You
Using responsive design at the beginning will allow you to concentrate on the most important aspects of your website and deliver that to audiences on a smaller platform. From there, it is much easier to add more content for larger devices.
Better Search Engine Rankings
Google prefers websites with responsive designed web pages. It's still the same website but designed for viewing with different products. This is easier for you and the search bots than working with a different mobile site.
Your website can adapt to a variety of devices for viewing. You can add various content to be seen on each device as added value. The content will extend to fill the space provided on each device, with the main content and design remaining consistent across all devices for a smooth experience.