When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn't mean that it won't succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let's not be judgmental about it. Let's stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered.
1. Are you hoping for a return on investment?
Return on Investment (ROI) is an essential component in any sort of showcasing that must be considered. The only approach to get return on your investment is to have a great explainer video which will pull in more clients. This can't be accomplished by a shabby video.
2. Are you aiming for an impact or a video?
The most important question that you should ask yourself is whether you truly need explainer videos to have an effect or you just need a video. On the off chance that all that you need is just a video, at that point you can even go for the least expensive videos around. Be that as it may, on the off chance that you need to get come about out of the video, at that point you should go only somewhat more profound into your pocket.
3. What's the motive behind your explainer video
It is additionally imperative to ask as to whether you need to gain trust on out of your videos or not. To gain trust, quality must be high. Quality and cost are exceptionally relative in that less expensive costs draw in inferior quality.
After these critical questions, what if your cheap explainer videos end up being expensive? There's a high chance that you end up regretting your decision. It's important to think big and aim for long term instead of thinking short term because putting money in will bring results somehow. This doesn't mean that cheap videos are useless and don't work, but they are not that effective when it comes to digital marketing.