You want to have an established real estate online presence, right? In 2016, 51 percent of all buyers found the home they ultimately purchased on the internet. That's a great number considering the 5.4 million home sales in 2016.
You want to build your online presence and get in on the online real estate activity. Yea. Sure, your website speaks about you, maybe your brokerage website also speaks about you but one of the most important real estate marketing tools to build your online presence is Zillow. How do you use Zillow to build your online presence?
HOW TO BUILD YOUR ONLINE REAL ESTATE PRESENCE WITH ZILLOW
1. PROVIDE VALUABLE LOCAL INFORMATION.
Zillow is not all about posting your listings, folding your arms and hoping that the buyer with the big bucks will come. It is a means of disseminating information. It's a way to empower your clients with data, inspiration and local real estate knowledge. Your prospects want specific information, they want information about the local community that only you can offer. If you show that you can provide this, you are valuable.
2. GET CLIENT REVIEWS.
Never underestimate the power of reviews. They are critical. 90% of customers say that their buying decisions are influenced by online reviews. Always get client reviews and use them in your Zillow profile.
3. ADD YOUR PAST SALES TO YOUR ZILLOW GROUP PROFILE.
Your past sales show you're an active agent and you've efficiently sold properties. Your potential customer knows they can buy with confidence. You are not just a first year agent seeking to pay the bills, you've a well-stocked portfolio.
4. ADD YOUR LISTINGS TO YOUR ZILLOW PROFILE.
Here you'll be able to appeal to interested leads. Check how to use CRM solution as a real estate marketing tool for lead conversion. A great number of listings tell potential customers that you're an established agent locally and they can trust you with their homes.
5. BUILD RELATIONSHIPS WITH LOCAL BUYERS AND SELLERS USING ZILLOW ADVICE.
This platform shows prospects how experienced you are as a realtor. Your prospect desires an agent that can anticipate and offer practical answers to their problems. Showing that you have working experience through your answers can help you hook up with potential customers and get you targeted leads in your local market.
6. BECOME A ZILLOW PREMIER AGENT.
Take your Zillow advertising next level by becoming a premier agent. The Zillow Premier Agent program is designed with the simple purpose of bringing agents more buyers, more sellers, and more business. Each service level is stacked with innovative and effective elements meant to generate more traffic to your brand and your listings.
If you have not been getting leads through Zillow, it's time to change your strategy.