Revealing the Truth About Book Signings

My Publicist arranged this event for me a month ago. I was supposed to get some promotional materials, posters and bookmarks, two weeks after my fi ... read more

3 Common Myths About Book-Buyer Retention

Introduction The business concept of holding onto, or retaining, past and current customers, is typically not given much thought by m ... read more

What Celebrities Can Teach Us About Book Promotion

When a celebrity becomes an author, it seems as if the whole world knows about it because their book promotion team works hard to make that happen, ... read more

For Writers, Persistence Counts As Much As Talent

I've been a freelancer for 37 years. Along the way, I've learned many things, including the value of persistence. Personally, I think persistence i ... read more

Promoting Your "Amazon Published" Book or eBook Online

You've just gone through the work and the excitement of completing your first book or e-book and you are ready to showcase it to the world. Now, yo ... read more

Yes, You Can Self-Publish! Marketing and Beyond

I know I gave some basic information about self-publishing in my last couple of articles. It's seems to be a daily adventure for me as I learn more ... read more

Differentiation And Positioning For Authors

Introduction The never-ending quest to get more readers, and their hard-earned money, is more competitive now than it has ever been b ... read more

How To Write A Bestselling Book And Publish It

Writing a best-selling book is a writer's dream. Every passionate writer wishes that he or she could write a book that millions of people in the wo ... read more

10 Strategies to Market Your Book Online

There must be 101 ways to market your business book, and you don't have to wait until you've finished it to start. Actually the earlier you begin t ... read more

Book Launches and Talks: Some Author Tips

Book marketing is easy for some authors. Other authors see marketing as a threatening experience. Just the thought of standing in front of a group ... read more

What Every Self-Published Author Should Know

Many things today are much easier, simpler, and faster than 25 years ago. Computers are a regular part of life. Just about everyone has a cell phon ... read more

5 Things Writers Don't Do to Prepare for Authorship

1. They underestimate the planning and effort needed to engage with the marketplace in order to promote their work. Until you are ... read more

Book Marketing Takes Creativeness, Courage and Persistence

Your book has just come out and now it's time to rev up your marketing engine. You arrange for book launches, talks, and workshops. Each event is n ... read more

What's in a Name? The Importance of Titles in Fiction

"... that which we call the rose by any other name would smell as sweet," Shakespeare reminds us. And it's true of most things in the world, but no ... read more

Can Free Beta Readers Beat Book Editors at Their Own Game? What You Need to Know

It's probably a given that the majority of authors can only go so far editing their own work. It's partly a question of being too close to the page ... read more