Is Your Website Copy Turning Customers Away?

If you are having trouble keeping visitors on your site, it may be your copy that is turning them away. With over 1 billion websites on the interne ... read more

Why It's Important to Have an Additional Private Freelance Copywriter for Your Web-Contents

Putting all your hopes in one person is ideally not wise. Things happen, the writer might decide to swap to another profession or even retire from ... read more

The Use of Needs and Wants in Copywriting

When you're out at the store, you are faced with a variety of choices. Do you spend your money on necessities (like toilet paper and dog food) or w ... read more

Great Copywriting and Marketing Start With Empathy

Unlike what many of us are led to believe, intuitive empathic and highly sensitive folks are PERFECTLY gifted to rock some great marketing and copy ... read more

Spoken English Vs Written English: A Copywriter's Guide

In copywriting, one of the first rules you should learn is to stay away from Written English. Written English has set rules that must be followed t ... read more

Content Tips From An Expert Copywriter

One of the most powerful tools for building and growing your business today is through having a website. And in your website, you have to put great ... read more

A Copywriting Process That May Change Your Life

Good copy is NOT about the templates, the words, the formula or even the psychology of persuasion. It starts with a deep understanding of YO ... read more

Benefits Versus Features - Formula For Success

Benefits versus features, which one works best when writing copy that sells? This typically depends on your audience and the knowledge and experien ... read more

Is It Okay To Use 'So' To Start A Sentence? Officially No, Practically Speaking Yes

Indeed, you cannot turn on your TV Cable news without an interviewee using "So" when answering a question or starting a sentence. You cannot watch ... read more

How to Communicate Effectively With Corporate Clients

Does this sound familiar to you? "Through our organisational changes we'll strategically transition towards a more customer centric appr ... read more

6 Tips for Choosing the Perfect Copywriter for Your Business

The content on your website is easily the most important thing on it. Engaging, informative and persuasive content is crucial in converting visitor ... read more

Print Is Not Dead - LONG LIVE PRINT

Every so often, someone makes the statement that "Print is dead." Despite the technological advances in communication and online marketing, print i ... read more

How to Create Your Own Tone of Voice Guide

You've read it numerous times. Every marketer on the planet is telling you that your company needs a tone of voice guide. You get it, but convincin ... read more

Sales And Copywriting Tip: Off With His Head... Line

Back in the day, criminals were beheaded. Luckily times have changed. Instead, the only people performing executions now are business ... read more

Copywriting Made Easy

You have probably heard it before. Copy is King. When it comes to advertising, there is nothing in this universe so powerful as words. The right wo ... read more